Staff News: St. Paul Saints, Hickory Crawdads, Lexington Legends

We hear from staff today from Saints of St. Paul (Triple-A Est), the Hickory Crawdads (High-A Est) and the Legends of Lexington (Atlantic League).

At the Champ de la SCH, Chris Schwab becomes Executive Vice-President Sales and Operations, Zane Heinselman takes over as vice president / deputy general manager, and Sierra bailey is now Vice President, Brand Marketing and Experience.

Schwab, 40, has been promoted from senior vice president / assistant general manager to executive vice president, sales and operations. He will continue to play a leadership role in ticket sales and corporate partnerships with the Saints, a position in which he has helped shape the organization’s sales philosophy and contributed significantly to its growth. Additionally, as part of the Saints ‘transition from independent baseball to affiliate baseball, Schwab will now serve as one of the primary liaison between the Saints front office and the Twins’ baseball operations staff. Schwab started as an intern with the Saints in 2004, then went to work for the Canaries from Sioux Falls, eventually becoming deputy general manager. After joining the Saints in 2010, he was appointed Deputy Managing Director in 2011 and remained in that role until this week’s announcement. Schwab graduated from Minnesota State University, Mankato.

Heinselman, 28, has been elevated to vice president / deputy general manager. Heinselman has proven to be a leader throughout his tenure with the Saints, including a successful tenure as Director of Sales and Corporate Partnerships, during which he led the Saints’ efforts to develop new partnerships in business and strengthen existing ones. Notably, Heinselman played an important role in the planning, development and implementation of creative income generation concepts during the pandemic-affected 2020 season. He will now play an even more active role in the day-to-day leadership of the staff of the Saints. He will continue to focus on sales, both corporate and ticket sales, as well as company-wide revenue-generating initiatives. Heinselman will also act as an intermediary between the Saints and Major League Baseball for national sponsorships and ticket sales initiatives. He started as an intern with the Saints in 2014 and was hired full time following his internship. Heinselman is a graduate of St. John’s University (MN).

Bailey, 34, moves from director of marketing and promotions to vice president, marketing and brand experience. She has been at the forefront of the Saints’ promotions and will continue in this role. During his time, the Saints gained national attention for several promotions, including large-scale fan engagements such as the World’s Biggest Pillow Fight, Twister, and the viral Food Fight. She was also at the helm of the Astro the Grouch 2020/2021 competition. Bailey will continue to oversee the club’s marketing efforts, but will now combine the organization’s branding messages across various platforms as she oversees social media initiatives. Bailey continues to be the point of contact for the Saints’ successful internship program. The club has had remarkable success with interns finding jobs in the sports industry. During the 2021 season, Bailey, along with Entertainment Director Joshua Will, launched a first-of-its-kind podcast that took fans behind the scenes of the promotions department titled “Funny In Theory.” She started with the Saints as an intern in 2009 and continued to work for the Minnesota Twins and Timberwolves in their promotion departments before joining the Saints in 2013. Bailey graduated from the University of Minnesota.

In Hickory, Robby willis and Ashley salinas were promoted to Deputy Co-General Managers of the Crawdads. Willis will be the sales AGM and Salinas will be the marketing AGM.

Willis, who previously held the title of Sales Director, first joined the team for the 2016 season as Group Sales Director. He will continue to oversee group and corporate sales departments in his new role.

Salinas joined the club in 2017 as a Creative Services Specialist. She is responsible for the team’s graphic design, marketing, media relations and the team’s store. In addition, she oversees the stadium’s entertainment department.

“We are delighted with what Ashley and Robby bring to the table and where they will help lead the organization in the years to come,” CEO Douglas Locascio said in a press release.

In Lexington, the Legends announced that Colin Dodd is now Vice President of Sales and Business Operations and Michael koltak is vice president of baseball operations.

“Colin and Michael have had a huge impact on this company and this team with their work ethic and tenacity, especially with our move to the Atlantic League. Now that we own and operate two teams in Lexington, these men can lead us to significant growth on and off the pitch. President and CEO Andy Shea said via a press release.

The Legends also welcomed on board Savannah Stephenson as an account manager, Drew Fagaly as Facilities Specialist and Taylor Retinger as Manager of Luxury Suites.


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