ASKO × NORM collaborate to build Nordic luxury living: a
MILAN, ITALY, June 15, 2022 (GLOBE NEWSWIRE) — Nature has always been an eternal subject throughout human history. Harmony in nature and life is also a conception of beauty and love. As an essential part of life, the kitchen also extends the conversation with nature, and different brands also have their unique styles of interpreting kitchen, nature and love. From June 7 to 12, with the common ambition to create a meaningful and comfortable setting around well-being, ASKO and Norm Architects, two leading Scandinavian brands, came together to create a stimulating setting for this year’s Salone del Mobile EuroCucina. year in Milan, and made a perfect collaboration on the interpretation of nature.
The first sight of the setting is the long communal table in the middle, which attracted countless attentions during the presentation days. With a minimalist design table, he explained the meaning of the house: the lively guests who gathered to identify the design atmosphere of ASKO, listened to the introduction of Michelin chefs and designers. Like the subject “Scandinavian Moment”, the setting captured the moment with the nature-focused collaboration of ASKO and NORM.
ASKO and NORM collaboration showcased the beauty of Scandinavian living
Gather experts in the kitchen, achieve delicacy with ASKO
ASKO brought together many Michelin-starred chefs and collaborated with sommeliers from all over the world during the exhibition. With delicate wine and food as the medium, ASKO intends to explore the endless possibility of the best kitchen equipped with excellent skills, to realize the perfect fusion of ASKO Scandinavian design and high-end kitchen.
Exquisite cuisine from ASKO chefs, durable feature of ASKO dishwashers
ASKO chef Tim Delissen and chef nutritionist and food writer Anastassia Khozissova embraced the culinary skills of the nature spirits of Scandinavia, explored the potential of the kitchen of the future and conveyed the ASKO philosophy to the guest.
The ASKO dishwasher also showed its high efficiency after entertaining the guests. Holding the eco-friendly and people-oriented concept, as ASKO’s brand new product which received the iF DESIGN AWARD 2022, it was constructed with more steel and less plastic and comes with multiple features smart and sustainable, saving water and energy. environment.
State-of-the-art technology, strong collaborations
Michelin-starred chef UrošFakuc and Jonas LagerstrÖm also used the precise temperature control system of the ASKO Elevate™ induction cooktop to cook in the best conditions. With a unique tower that brings the extraction surface closer to the pans, the technology can translate into high extraction performance and more delicious, healthier cooking. As a result, the Elevate™ induction cooktop offers the perfect solution for an open kitchen space.
The innovative ASKO Elevate™ induction hob with integrated extraction also received the iF DESIGN AWARD 2021 for Celsius°Cooking™ technology. It helps avoid undercooking and overcooking which can affect the nutritional value of food and pose health risks and brings a convenient and healthier approach to cooking.
The secrets of the ASKO Air Conditioned Wine Cellar
Besides delicious food, wine is also a necessity. In the exhibition, ASKO invited the world’s professional sommeliers Andreas Larsson together with Michelin star chef Jonas LagerstrÖm to explore the precious wine. In addition, sommelier Valentin Bufolin innovated by taking the history of wine as a common thread to encourage visitors to taste wine throughout the days of the exhibition.
The wine collection is particularly “refined and elegant”, requiring the combination of technology and art. Sommeliers understand the importance of caring for wines, viewing taste as an introduction to show the need for conservation. The ASKO Wine Climate wine cellar is capable of storing up to 190 bottles. It also has three individually controlled temperature zones for different types of wine, clean charcoal-filtered air, virtually vibration-free compressors, and humidity monitoring. Additionally, Wine Climate Cabinet energizes guests with the Connect Life companion app which is connected to Vivino. The app can be used to catalog wine bottles to allow simple and smart management of a wine collection and provides useful information about it.
Symbiosis in cooperation: harmony with nature and sustainability
The exhibit products also applied the brand new ASKO color “Peral Grey”. The color is a soft gray painted glass, which has a subtle metallic touch – a unique combination designed to add warmth, understated elegance and originality to any kitchen, further emphasizing Scandinavian roots. The roots reflected in volcanic rock and the majestic fjords that Pearl Gray represents bring the endless design of the people-centered spirit of Scandinavia.
The collaboration of ASKO and NORM, starred chefs, helps more people to experience the design concept of ASKO high-end products, present the perfect solution to design the kitchen with art and full exposure advanced industrial technology. Scandinavian design aesthetics deliver high-end kitchen products that are humanized and offer an inspiring narrative of home life, underlining ASKO’s purpose to exist.
Since 1918, ASKO has been the leading Swedish brand in the Scandinavian market. Inherited from a Scandinavian design built on a proud heritage of almost 100 years, ASKO pays attention to the combination of beauty and functionality, considering the human-centered minimalist design. ASKO is the only home appliance brand to receive the Nordic Global Energy Efficiency Label “Swan” by 2022. ASKO aims to create premium kitchen, laundry and professional appliances.
Company: ASKO Electric (Shanghai) Co., Ltd.
Contact person: Gemma.ma